Mobi News

October 6, 2009 FOR IMMEDIATE RELEASE

FireFly Announces Integration with MobiDines Mobile Ordering Application and Phoenix™ Point-of-Sale

POS users can serve up convenience and fast service for their mobile customers.

Hillsboro, OR

Reach out and touch your customers with MobiDines, a customized ordering system from Pogo Corporation that enables mobile phone users to instantly place delivery and to-go orders. Customers place orders directly from your restaurant's menu displayed in the MobiDines application (no Web browsing) on their phones.

From home, the office, or the bowling alley next door, you can increase face time with customers:

  • Enable customers to download your menu directly onto their phones.
  • Enable customers to place orders for pick-up or delivery from anywhere.
  • Create promotions customized just for MobiDines users.
  • Send news about upcoming specials or events.
  • Provide directions to your restaurant.
  • Get customer feedback on your service and menu.

"As the mobile app market continues to rapidly grow, so does our consumers' demand for more convenient ways to order from Extreme Pizza," says Jim Ryan, SVP of Marketing for Extreme Pizza, based in San Francisco, Calif. "The new MobiDines application allows us to offer a new on-the-go way of ordering. Customer service is our number one priority, and we expect this new mobile app to keep our customers happy and coming back for more on a regular basis."

"One of the revolutionary aspects of MobiDines is that it provides hundreds of thousands of restaurants the ability to establish a branded local presence by offering a fully customized, mobile solution directly to their guests' cellular phones with a simple enrollment process," says Andy Farrell, President and Co-founder of Pogo Corporation.

MobiDines and Phoenix Point-of-Sale: An Efficient Way to Build Your Business
As with online ordering, MobiDines integrates directly with the Phoenix POS system, so all orders print directly to the make-line printer. You can also track and edit MobiDines orders in the Phoenix system. In fact, MobiDines and Phoenix POS give you all the perks of online ordering, but with a mobile phone:

  • Add a potential new revenue source with mobile ordering.
  • Process extra orders without adding employees or phone lines.
  • Enjoy a seamless order process for you and your customers.
  • Reduce order wait time for your customers.

"Now consumers can download MobiDines for free to their iPhones or BlackBerry device and begin ordering take-out items from their favorite restaurants without having to launch a Web browser," saysJuan Marti, CEO and Co-Founder of Pogo Corporation. "The application talks directly to a restaurant's Phoenix POS system, making for a seamless, easy-to-use, and money-saving way to receive orders."

"We are tremendously excited to partner with MobiDines to bring this technology to our restaurant clients," says Duessa Holscher, Managing Partner at FireFly. "The integration between MobiDines and the Phoenix POS system opens a new channel of ordering for our customers with exciting business-building potential."

MobiDines securely sends customers' payment information to the Phoenix system, or lets customers pay at the restaurant. "We're excited to announce that integrated credit card payment processing will soon be available to MobiDines customers with iPhones and BlackBerry devices," says Marti.

About FireFly Technologies
FireFly Technologies develops, markets, and supports the Phoenix Point-of-Sale system, a full-featured delivery, table-service, and multi-store management solution that goes beyond the ordertaking and cash management capabilities of traditional POS systems. With thousands of installations across the country, FireFly has been named to the Inc. 5000, an "elite" list of the nation's fastest-growing private companies. Contact FireFly at 866-678-6781 or visit www.fireflypos.com.

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Pogo Corporation Launches “MobiDines” iPhone and Blackberry Application

Revolutionary application enables consumers to order to-go meals
directly from their iPhones and BlackBerry devices

Raleigh, NC – August 18, 2009 - Pogo Corporation announced today that “MobiDines”, its innovative and revolutionary  technology that enables restaurants to interact with consumers by allowing them to order to-go items directly from their mobile phones as well as receive specials and promos, is now available for free download on Apple’s iTunes and also on Blackberry devices.

“Now consumers can download iMobidines directly to their iPhones and begin ordering to-go items from their favorite restaurants without having to launch a web browser,” said CEO and Co-Founder Juan Marti. “In addition, guests can receive specials from their favorite restaurants and give their feedback via surveys.  The process is quite simple.  The consumer downloads the MobiDines application directly to their iPhone and then enters the channel codes that are specific to their favorite restaurants.”

While online ordering technology currently exists, MobiDines takes restaurant/consumer interaction to the next level by skipping the web browser all together and placing a restaurant’s branded presence directly onto the consumer’s mobile phone.

"One of the revolutionary aspects of MobiDines is the capability to provide hundreds of thousands of restaurants a fully customized, mobile solution directly on their guests’ cellular phones with a simple enrollment process." said Andy Farrell, President and Cofounder of Pogo Corporation. "A common theme with many successful restaurants involves establishing a branded presence with their customers in the local area, and MobiDines provides a previously unavailable venue to expand a restaurant's consumer interaction and awareness by leveraging our emerging technology platform on their phones."

Not only does MobiDines provide restaurants with the opportunity to interact remotely with their guests, it also allows them to more effectively manage their own to go order processes. Orders come directly to the restaurant with no phone calls required, enabling restaurant personnel to spend more time handling other tasks.  MobiDines is currently available in multiple languages worldwide.

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Not only does MobiDines provide restaurants with the opportunity to interact remotely with their guests, it also allows them to more effectively manage their own to go order processes. Orders come directly to the restaurant with no phone calls required, enabling restaurant personnel to spend more time handling other tasks.